West’s precision turned him into one of the world’s most popular musicians. “He went and executed it to another level,” says DJ Khaled, who has spent time with West in the studio and joins him on this year’s Celebrity 100 list of the world’s highest-paid entertainers. But as with Michael Jordan in the 1990s, the key to West’s wealth stems from sneakers. His Yeezy shoe line, which he launched with Nike in 2009 and then brought to Adidas in 2013, has the 34-year-old Jordan empire in its sights, in terms of both cultural clout and commercial prowess. The Jordan line does approximately $3 billion in annual sales; West’s upstart is expected to top $1.5 billion in 2019 and growing.
How Fashion has Changed since the Drop Culture
The drop marketingmodel first appeared in the 1980s, created by sneaker brands like Nike and Adidas to get sneaker-heads hyped about a release. The premise? On a certain day at a certain time, limited-edition merchandise was dropped (“released”) in a brick-and-motar store. Once it sold out, it was gone for good.
Drop culture grew around the thrill of the drop. The lines, the frantic shopping, the anticipation of future drops, the reselling of out-of-stock goods— these all make up the culture.
The Biggest Names in the Music Industry.
Today, people often hear the names Kanye West, Beyoncé, Drake, Taylor Swift, A$AP Rocky, Arianna Grande, BTS, Travis Scott, or Tyler, the Creator. Apart from their multiple Grammy awards, these artists not only create music but, as they are called artists, also create other values to the arts of the new generations. Out of these big names, Kanye West, Travis Scott, and Tyler, the Creator are prevalently known for their clothing lines, which arguably have the same influence over the youths as their music.
Music and Lifestyle 